Most people searching for affiliate disclosure examples want one sentence they can paste everywhere. That's a reasonable starting point, but where the sentence goes matters as much as the words. A perfect affiliate disclaimer example hidden in a footer does less than a plain "affiliate link" right next to the button.
This guide gives you ready-to-adapt examples for email, Instagram and Facebook posts, paid ads, YouTube and other video, podcasts and blogs, plus a simple table of placement dos and don'ts. We use Dictate's own affiliate program as the running example, because its rules require a clear disclosure in every medium.
This is practical guidance, not legal advice. Rules vary by country, so check what applies where you and your audience live.
In the US, the main reference is the Federal Trade Commission's Endorsement Guides: What People Are Asking. A few points from that page shape every example below:
The practical rule that follows: no single phrase guarantees compliance. A good FTC affiliate disclosure is one an ordinary reader, viewer or listener notices and understands before they click.
Example: "Disclosure: I earn a commission if you buy through my link."
Examples: "#ad Affiliate link: I earn a commission if you buy." or "Affiliate link below. I earn a commission if you buy."
Example first line: "Ad by an independent affiliate. I earn a commission if you buy."
Spoken: "Quick note: the link in the description is an affiliate link, so if you buy through it I earn a commission."
On screen: "Affiliate link: I earn a commission if you buy."
Description, above the link: "Affiliate link: I earn a commission if you buy through this link."
Example: "This episode includes an affiliate link. If you buy through it, I earn a commission."
Our guide to affiliate programs for podcast hosts covers on-air mentions and show-notes tracking in more depth.
Example, above the first link: "This post contains affiliate links. If you buy through them, I earn a commission."
| Do | Don't |
|---|---|
| Put the disclosure before or right next to the link | Put it only in a footer, bio or "about" page |
| Use plain words such as "affiliate link" or "I earn a commission" | Use vague tags such as "#sp", "#partner" or "thanks, [brand]" |
| Repeat it in every email, post, ad, video and episode | Assume one disclosure covers everything you publish |
| Say it in audio and show it in video | Rely on a description or show notes alone |
| Keep it readable: normal size, good contrast | Hide it in a hashtag pile or behind "See more" |
A disclosure tells people you're paid. It doesn't make an inaccurate claim acceptable. Good programs spell out what affiliates may not say. Dictate's rules, for example, ban:
If you've used a product, your genuine experience is often the most useful thing you can share. Keep it to what actually happened, and still disclose.
Here's what a complete, disclosed email mention might look like for Dictate's offer:
Disclosure: I earn a commission if you buy through my link.
If you've been meaning to write a book about what you teach, Dictate's Book Blueprint is a $27 plan for it. You do one spoken interview with Silas, an AI interviewer, and receive a PDF by email afterward with title options, a chapter-by-chapter outline and a map of the books already in your category. It's a plan, not a finished book. [your affiliate link]
The Dictate affiliate program includes ready-made disclosure wording for email, social posts, paid ads, video and podcasts, and its swipe copy already places the disclosure next to the link. The offer is live on JVZoo and ClickBank, and Digistore24 is also a supported network; the marketplace tracks sales and pays affiliates. Our comparison of JVZoo vs ClickBank vs Digistore24 explains how each network issues links, and our guide to affiliate programs for coaches and consultants covers choosing offers that fit an expert audience. For the full program details, read the program announcement.
A short, plain sentence placed right next to the link, such as: 'I earn a commission if you buy through my link.' On social posts, starting with '#ad' or 'Affiliate link' also works. The FTC says no special wording is required, as long as people notice and understand it.
Close to the link or recommendation, before people click: above the first link in an email, at the start of a caption, at the top of a blog post, spoken and on screen in a video, and spoken in a podcast. A footer, bio or site-wide disclosure page is not enough on its own.
The FTC's guidance says starting a post with '#ad' or 'Ad:' would likely be effective. Burying 'ad' in a long list of hashtags at the end is not. Many affiliates add a plain phrase such as 'affiliate link' for clarity.
Yes. Repeat the disclosure in every email, post, ad, video and episode that promotes the offer. People often see a single piece of content without seeing your other disclosures.
No. No single phrase guarantees compliance. What matters is whether an ordinary reader, viewer or listener notices and understands the disclosure, and rules vary by country.
Yes. The Dictate affiliate program includes ready-made disclosure wording for email, social posts, paid ads, video and podcasts, and its swipe copy places the disclosure next to the link. Affiliates must disclose in every medium.
Want disclosure-ready materials? See what's included in the Dictate affiliate program or join free.
Dictate now runs a free affiliate program for creators whose audiences include coaches, consultants and other experts who want to write a book. Here's what you'd promote, how commissions work on JVZoo, ClickBank and Digistore24, the materials you get and the rules that keep recommendations honest.
The best affiliate programs for coaches and consultants protect the trust your audience already gives you. Here are five questions to ask before you promote any offer, the red flags to avoid, and a worked example using Dictate's program.
JVZoo, ClickBank and Digistore24 often carry the same digital products, but they differ in how you get approved, what your link looks like and where you read your results. Here's a neutral comparison from each network's own help pages, plus how to promote Dictate on each one.
Start with a free discovery call. No commitment, no pressure — just a conversation about your book.
Know someone who should write a book? Become a Dictate affiliate.
