Put Your Coaching Method Between Two Covers
Your clients pay for a way of thinking that lives in your head and your sessions. A book makes that method visible to the people who haven’t hired you yet.
Dictate is a book-writing service for coaches. You talk with an AI interviewer by phone for up to 15 hours; we write a full nonfiction book from your own words, in your voice, built around your method and your stories, with client details kept confidential. You own 100% of the book and its royalties. Our goal is a finished manuscript in 4 to 8 weeks, at your pace.
The coach’s credibility gap
Anyone can call themselves a coach, and your prospects know it. Certifications help, but they don’t show how you think. Free content on social media shows a little, and then it scrolls away.
A book is different. It lays out your method step by step, shows how you handle the hard cases, and proves you have done this long enough to have a point of view. People who read your book arrive having already decided you are the one.
What a book does for a coaching business
Coaches use a book as the front door to everything else they sell.
- Premium programs: the book is the reason a prospect believes your group program or intensive is worth it.
- Speaking: event organizers book "the author of", and the book is the product at the back of the room.
- Workshops and corporate work: the chapters become your modules, worksheets and slides.
- Lead generation: a free chapter or companion quiz brings in the right people.
- A clearer method: putting it in a book forces names, steps and order onto what you already do.
Client confidentiality in a coaching book
Your best stories are about clients, and those clients trusted you. Most coaching codes of ethics, including the ICF’s, treat what a client tells you as confidential. In the interviews, tell stories with names and identifying details changed, or combine several clients into one composite. If a story is recognizable, ask that client for written permission before you approve the chapter.
You review every chapter, so nothing goes out that you haven’t read. If a result is specific to one client, the book says so rather than implying everyone gets it.
Why coaches like the interview format
Coaching is a talking profession. You are at your best asking and answering questions, not staring at a blank page. In phone interviews you explain your method the way you explain it to clients, and the book is written from your transcripts. The frameworks are yours, the examples are yours, and so is the voice.
How the interview process works
Your part is talking and reviewing. Everything else is done for you, remotely.
A strategy call
We talk about who the book is for, what it needs to do for you, and what you already have: talks, notes, articles, recordings. We confirm the scope of your book on the call.
Research before you talk
Before your first interview, Dictate researches you and your field, so the questions start where your expertise starts instead of at the basics.
Phone interviews with Silas
You talk with Silas, our AI interviewer, by phone at times you choose, usually once or twice a week. Up to 15 hours of conversation in total. No writing and no homework.
Chapters from your own words
Chapters are written from your interview transcripts as you go, in your voice. Nothing is invented: every story and claim comes from you or your uploaded material.
You review and approve
You read every chapter in your author portal, leave notes and approve it. A sentence only you can confirm, like a date or a number, is flagged for you to check.
Ready to publish
You get print-ready and ebook files, a custom cover, Amazon copy and an Author’s Toolkit, set up to publish in your own accounts.
A realistic timeline
Our goal is your finished manuscript in 4 to 8 weeks. Your interview and review pace sets the timeline, so a busy month moves it and a free week speeds it up.
- Week 1Strategy call, research on you and your field, and your first interview.
- Weeks 2 to 5One or two interviews a week. Chapters arrive in your portal as you go.
- Weeks 5 to 8You review, ask for changes and approve each chapter. Then the files are prepared.
- After approvalYou publish in your own accounts, on your own launch date.
Books for Coaches: Questions
Can I buy copies in bulk for my programs and events?
Yes. You publish in your own account, so you order author copies at the printer’s cost, in whatever quantity you need, with no markup from us. Coaches often include a copy in every program welcome box.
Can I make a family edition as well?
Yes. You own the print-ready files, so you can print a private family edition through a print-on-demand printer without listing it for sale, alongside or instead of a public edition.
Will my book be available beyond Amazon, through IngramSpark?
Yes. Your files are prepared for Amazon KDP and for IngramSpark. IngramSpark lists your book in the Ingram catalog that bookstores and libraries order from. Both accounts are in your name, so royalties come straight to you.
Who owns the rights to my framework and my book?
You do. You own 100% of the copyright and keep 100% of the royalties. Dictate claims no ownership of your book and takes no royalties, and your publishing accounts are in your name. Your framework stays yours to teach, license and build programs on.
What does the speaking help include?
Every book comes with an Author’s Toolkit: bios, Amazon copy and quote graphics. Optional marketing packages add a speaker one-sheet with talk topics, and the largest adds a keynote outline and speaking pitches. We help you get ready to be booked; nobody can honestly promise the bookings.
I’m a coach, not a writer. Is that a problem?
You don’t need to be. You talk on the phone with Silas, our AI interviewer, and the chapters are written from your own words, in your voice. Your job is to talk and to review.
Your Method Deserves a Book
Start with the free training. See how the method you teach every week becomes a book in your own voice.
