DictatePodcast guest press kit
Available for your show
Michael Giannulis
Author of Talk Your Book Into Existence
Michael Giannulis has spent over 20 years in direct response marketing, producing copy and building systems for hundreds of clients across financial services, real estate, coaching, and professional consulting. Combined revenue attributed to those campaigns exceeds $25 million. He is the founder of Dictate (AI-powered interview-to-book platform), Appendment (AI sales intelligence), and RunFrame. He is currently a PhD candidate in Bible Exposition at Liberty University.
- 9,290
- Combined audienceauthor-reported
- 25+
- Past appearancesauthor-reported
- 10
- Interview topicspre-approved
Talks about
- entrepreneurship
- marketing
- copywriting
- personal branding
- authority marketing
- thought leadership
- self publishing
- author interviews
- write a book
- content marketing
Questions to ask Michael
Ready-made angles for your show notes — take them as they are or riff on them live.
- The 81%/3% gap: most want to write a book, almost none do
- The hidden million-dollar cost of the unpublished book
- Why writing is the wrong format for expert knowledge extraction
Why Michael Giannulis
- Voice DNA (6-component voice fingerprint system)
- 7 Pillars Discovery Framework
- Content Scorecard (6-category content tracking)
- Continuity Ledger (cross-chapter consistency)
- Three-Layer Question System
- 6 Book Type Taxonomy
- 20+ years direct response marketing; $25M+ attributed revenue
- Founder of Dictate
Heard on
- Entrepreneurs on Firewith John Lee Dumas
- Consulting.com Podcastwith Sam Ovens
Audience & socials
- Instagram1,680followers@mikegiannulis
- Facebook2,900followers@mikegiannulis
- X3,730followers@mikegiannulis
- LinkedIn980followers@michaelgiannulis
Combined audience9,290author-reported
The book
Talk Your Book Into Existence
Read it before the interview — or share it with your audience after the episode drops.